EyeBuyDirect Eyezen Glasses Relieve Digital Eye Strain

GameStop, Inc.

EyeBuyDirect Eyezen Glasses help relieve eye strain and potential damage caused by extended exposure to harmful blue light.

If you work on a computer screen all day, not only do you have constant dangers of posture related ailments and hand related complications, there is a huge wear on your eyes. And then there’s smartphones and tablets that continue the digital strain on our eyes. Nielsen report states that most adults in the U.S., this include manchildren/womenchildren like myself, spend on average eight hours a day connected to some device ranging from televisions, monitors, and smart devices. Extended uses of digital devices cause eyes to work harder, creating significant eye strain and fatigue.

Luckily, there are companies EyeBuyDirect that have solutions, because society is not going to become less dependent on screens anytime soon. Leading eyeglass retailer EyeBuyDirect is the first in the ecommerce optical industry to offer digital screen protection. Two years after adding its first addition of digital protection lenses to their selection, EyeBuyDirect has expanded their protective options with Essilor innovation, Eyezen™ glasses. Eyezen glasses are a simple and elegant solution to the growing need for preventative eyewear,

Eyezen Glasses features two key elements that reduce eyestrain from digital screens: reduces exposure to Harmful Blue Light by 20% and a small amount of accommodative relieve in the lower portion of the lens that helps the eyes stay relaxed while using digital devices.

It is known that UV protection for eyes is important, but the research is just coming out on Harmful Blue Light. Harmful Blue Light may contribute to long-term retina damage and possibly lead to Age-Related Macular Degeneration (AMD).

“The technology in Eyezen glasses supports the digitally connected lifestyle of the millennial generation – a lifestyle they aren’t willing to change – by reducing eye strain and exposure to Harmful Blue Light,” said Roy Hessel, CEO and founder, EyeBuyDirect.

Consumers are able to customize their digital protection with Eyezen glasses with EyeBuyDirect’s extensive collection of contemporary frames. At EyeBuyDirect, Eyezen glasses are available for nonprescription, and prescription, glasses starting at $34.95, including frame plus lens.

You can learn more about Eyezen with EyeBuyDirect, or customize your own set here.

About EyeBuyDirect
EyeBuyDirect was founded by Roy Hessel, president and current CEO, in 2006 and has been part of the Essilor Online Division since 2013. With millions of customers annually, EyeBuyDirect continues its mission to provide easy access to affordable corrective eyewear, with a complete pair starting at $6. In 2015, EyeBuyDirect donated more than $2 million in eyewear to organizations such as The Lions Club, Feed The Children and more. To learn more visit www.eyebuydirect.com.
About Essilor
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux® , Crizal ® , Transitions® , EyezenTM, Xperio® , Foster Grant® , BolonTM and Costa® . It also develops and markets equipment, instruments and services for eyecare professionals. Essilor reported consolidated revenue of more than €6.7 billion in 2015 and employs 61,000 people worldwide. It markets its products in more than 100 countries and has 32 plants, 490 prescription laboratories and edging facilities, as well as 5 research and development centers around the world. For more information, please visit essilor.com The Essilor share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESSI.PA; Bloomberg: EI:FP.
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