Italian fitness photographer, filmmaker and bodybuilding expert, Alex Ardenti has taken his love of all thinks exercise and created the documentary, Supps: The Movie, in showing how a $40 Billion industry was created in the 1940s and continues to grow, not in the United States, but the EU and Australia as well, showing a steady 8 percent growth annunally.
“I’ve had several offers to sell the film outright but I’ve turned down all of them without hesitation.” Says Ardenti founder of Ardenti Films the movie’s production company. “The main reason being that most distributors wanted me to alter the narrative of the film and include a ‘dark side’ of the industry or exposing illegal products masked as dietary supplements. My whole reason for producing this documentary was to show that the vast majority of big brands in the sports-supplement industry care a great deal about the quality of the products they put into the market. It’s goal is to educate and inform the public.”
“No one has ever documented the history of the sports supplement industry and there is certainly a lot to talk about. The first 60 minutes alone are dedicated to the historical golden era of fitness and supplements and I suggest you watch the 2 hour doc in 2-3 sittings. A mainstream distributor would have certainly done away with a lot of the history in the film but for me that’s the best part. I think it’s the most fun to watch!” exclaimed Ardenti.
Official site www.suppsmovie.com