Burbank, CA – June 18, 2014 – Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is partnering with Party City Holdings, Inc., the largest wholesaler & retailer of party goods in the U.S. and Canada, to release a new collection of family-friendly party goods, favors, décor and balloons inspired by Warner Bros.’ iconic properties and the DC Comics pantheon of Super Heroes. The product, featuring an array of beloved characters such as Superman, Batman and Scooby-Doo, will be available in Party City stores across the U.S. and Canada this summer.
“We are thrilled to team up with Party City, a renowned party supplier, to offer fans of all ages the chance to celebrate with their favorite characters,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “Leveraging WBCP’s vast portfolio of entertainment properties, the new line is sure to make any party as memorable as the characters that inspire them.”
In celebration of this exciting new collection of products, Party City will host party zones spotlighting key properties, including a Batman party zone coming to Party City retailers across the U.S. and Canada in July and a Scooby-Doo party zone in August.
The complete list of properties that will be developed for balloons include DC Comics’ Batman and Superman, Looney Tunes, Scooby-Doo, Godzilla, Tom and Jerry, Harry Potter and The Wizard of Oz. Additionally, American Greetings, the world’s largest publicly traded greeting card company, will be distributing party goods, favor and décor in mass and supermarket channels.
“Amscan is delighted to offer Warner Bros.’ evergreen brands such as Batman and Scooby-Doo to the party industry,” said Jim Harrison, CEO, Amscan. “In addition, we look forward to partnering with Warner Bros. Consumer Products to capitalize on their extensive content, including feature film tent pole events, to drive additional revenue and share in the marketplace.”
