New Immersive Experience for ‘Insidious: Chapter 3’ Will Scare Your Pants Off For Free!

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Ever since the movies debuted, there have been attempts to make the movie going experience more and more immersive. Sometimes they are gimmicks that endure, like 3D has, or they are gimmicks that survive solely as novelty – look no further than Smell-O-Vision from the 1960 film Scent of Mystery that John Waters memorably lampooned with Odorama for Polyester. More than any other genre, horror has very deep roots with gimmicks and attempts at more immersive cinema. One of the great showmen of the cinema, William Castle, built his entire career on a variety of gimmicks, some working better than others.

Now the tradition continues with Insidious: Chapter 3 and “Into the Further 4D Experience.” This is technology that will likely be really cool for some people and a living nightmare for others, it just depends on what experience you’re hoping for. This new and exciting technology will be touring different parts of the country, hitting Chicago, Philadelphia, Los Angeles, San Francisco, Dallas, and New York. The whole experience is free, just check out and see when and where it’s coming by near you. And while you’re short on breath, sweating, and trembling, just keep repeating:

It’s only a movie but different.
It’s only a movie but different.
It’s only a movie but different.

Here are all the details on Insidious 3: Into the Further 4D Experience:





SANTA MONICA, CA, April 21st, 2015 – Across the country, fans of the Insidious franchise will get to experience the world of Insidious like never before, as the “Into The Further 4D Experience” physically and virtually thrills them at every step of a horrifying and fully immersive trip unlike any other horror experience. Cutting-edge Oculus Rift (virtual reality) technology is being fused with horror for the first time as part of a mobile tour that is traveling to different cities in the lead-up to the June release of Insidious: Chapter 3. Admission is free, and no purchase is required.

In the specially designed and uniquely intense 4D experience, the haunted house evolves into a place where analog meets digital. “Into The Further 4D” is a scary trip – where the visitor is subject to virtual and physical scares and surprises at any time! The Experience will prime fans for Insidious: Chapter 3, the scariest chapter yet from the popular franchise.

For those who can’t attend one of the tour stops, The Further can haunt fans at home; the virtual reality portion of “Into The Further 4D” will be released as a downloadable application on iOS and Android devices. To access the Experience at home, consumers must use a Google Cardboard virtual reality headset. Headsets will be given away for free and through select promotional partners.

The Experience will next take hold in Chicago, Philadelphia, Los Angeles, San Francisco, Dallas, and New York. Visit for more information on the live events including exact dates, times, and unique set-up locations; to find out about the Google Cardboard headset giveaways; and to check out fans’ reactions to the scares of the Experience from previous tour stops. Additional Insidious social media hubs are listed below.

Blumhouse Productions’ Insidious: Chapter 3, the newest chapter in the terrifying horror series, opens domestically nationwide on Friday, June 5th, 2015. MPAA-rated “PG-13,” Insidious: Chapter 3 stars Dermot Mulroney, Stefanie Scott, Angus Sampson, Mr. Whannell, and Lin Shaye, with the latter trio reprising their roles from the first two movies in the franchise. Insidious: Chapter 3 is written and directed by Mr. Whannell. This chilling prequel, set before the haunting of the Lambert family, reveals how gifted psychic Elise Rainier (Ms. Shaye) reluctantly agrees to use her ability to contact the dead in order to help a teenage girl (Ms. Scott) who has been targeted by a dangerous supernatural entity.


Facebook/Instagram/Twitter: @InsidiousMovie

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