As someone who at any given time owns one pair of shoes, the expansive world of sneaker collecting is complete mystery to me. However, the new documentary Sneakerheadz, which premiered at SXSW this year, aims to give a peek into the world that is so foreign to me. The documentary was acquired by Gravitas Ventures and is slated for a fall release in theaters and various VOD platforms.
Here’s the official synopsis provided to us:
To Rock or Stock? Sneakerheads will do almost anything to get their hands on a unique pair of kicks, going to such extreme lengths as hiding in trash cans to score a pair of Retro Jordan 11s to camping for days in subzero temperatures for the latest Nike Foamposites. How did sneakers become as prized as collectable art? From the shores of Cali to the congested streets of Tokyo, SNEAKERHEADZ examines the cultural influence of sneaker collecting around the world and delves into a subculture whose proud members don’t just want to admire art, they want to wear it.
SNEAKERHEADZ was written produced and co-directed by David T. Friendly along with Mick Partridge and executive produced by Christopher C. Chen, Michael Finley, Andy Friendly, Stephen P. Rader and Wale.
Featured participants in SNEAKERHEADZ include Jeff Staple, Frank the Butcher, DJ Clark Kent, Rob Dyrdek, Jeremy Guthrie, Samantha Ronson, Futura, Wale, DJ Skee, and Hommyo Hidefumi.