Mike Shinoda x CrunchyRoll: “World’s on Fire”

GameStop, Inc.

During the CrunchyRoll panel at Anime Expo, Mike Shinoda of Linkin Park unveiled a preview of his new music video, “World’s on Fire.”

Mike was joined onstage by members of the CrunchyRoll team, Adam Sheehan (Director of Events) and Victoria Holden (Creative Producer & Brand Manager). The three discussed the history of anime music videos including Linkin Park’s hit song, “In the End,” which was frequently featured in fan-made anime videos online. (The Shaman King and Ragnarok MMORPG fan videos were some of my personal favorites growing up). Mike also shared how his personal interest in anime has shaped the inspiration for “World’s on Fire.”

“My music and anime have had a long history crossing paths, from the fan videos edited over Linkin Park’s music, to our original video for ‘Breaking The Habit.’ This new video for ‘World’s On Fire’ is a lighthearted video that focuses on a female protagonist as she learns to control her unique power,”

– Mike Shinoda.

The “World’s on Fire” music video will premiere later this summer.

About CrunchyRoll:

“Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 45 million registered users and over 2 million subscribers. Fans connect through the most complete anime library including “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super,” events such as Crunchyroll ExpoAnime AwardsCrunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

Fans can also view Crunchyroll on VRV, an audience-focused aggregation platform featuring premium SVOD channels and a curated house channel, VRV Select.”

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