J!NX Launches J!NX Brand and J!nx Pro

GameStop, Inc.

J!NX Launches J!NX Brand and J!NX Pro Labels for Casual and Competitive Gamers

New J!NX Brand and J!NX Pro Lines Established to Create the Official Styles for Everyday and Performance Apparel in Gaming

J!NX makes some of my favorite stuff. They’re the perfect mix of Nerd Chic and Casual Cool that I like to thnk I fall into. They are continually making products with the biggest franchises on the market, and now they’re creating their own signature labels for gamers of all sorts. I’m a fan of subtle representation of fandom. I like people to think that logo on my shirt is Polo until they look at it and realize it’s Link and Epona. Or I like having my black on black tie embroidered with the symbol of the rebel alliance while my cuff links are Iron Man Arc Reactors. This isn’t to say I don’t like full on “look at me fandom” but I tend to keep it subtle. J!NX appears to be hitting the more subtle approach with the fandom, but the “look at me” in their design in their new apparel lines. Check out J!NX Brand and J!NX Pro from their official PR:

SAN DIEGO — Nov. 14, 2016 — Jinx Inc. (stylized J!NX) has launched two new lines of apparel for gamers: the J!NX Brand, a collection of core clothing featuring comfortable fits and soft fabrics inspired by the upbeat and relaxed attitude of gaming, and J!NX Pro, an original label catering specifically to professional gamers and esports enthusiasts. Both lines build upon J!NX’s standing as a leading designer and provider of high-quality gaming lifestyle goods online and at retail. Drawing from this experience, both the J!NX Brand and J!NX Pro lines offer consumers a means of paying tribute to not just one particular video game license, but gaming culture as a whole.

“J!NX was created to celebrate gaming culture and lifestyle. Video games are not just something we do, they are woven into who we are,” said Sean Gailey, J!NX co-founder and CEO. “That passion and expertise uniquely position us to establish the J!NX Brand and J!NX Pro lines as the gold standard for core and competitive gaming apparel at an unprecedented scale.”

The new J!NX Pro line combines high-performance fits and fabrics with the utmost regard for form and feel to convey the dedicated look of professionalism that competitive teams expect. Maintaining focus while playing to win requires comfort and confidence, and so J!NX’s designs utilize true-to-size fits, top-grade moisture-wicking materials and fashion-forward styles on par with those of mainstream sports.

“It’s striking how underserviced professional esports players are compared to their counterparts in the NBA or NFL in terms of professional-grade performance wear,” said John Nite, J!NX’s new vice president of creative/product and a former design director at Under Armour. “The J!NX Pro line is a direct response to that, with high-quality styles designed with pro gamers’ unique needs and tastes at heart.”

The first official J!NX Brand and J!NX Pro offerings of t-shirts, jerseys, joggers, hoodies and hats are now available online at JINX.com, with plans to expand to brick-and-mortar retail by fall 2017.

J!NX Brand

J!NX Pro

About J!NX

J!NX, a leader in gaming products, currently produces apparel, toys and accessories for some of the world’s largest video game licenses. Complete with an in-house J!NX brand, the company has been rapidly expanding in the gaming market since being founded in 1999.

[via J!NX]

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