Jay Jay French Talks About his ‘Bizoir’ Twisted Business

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Lead Guitarist and Founding Member of Twisted Sister, Jay Jay French Talks About his ‘Bizoir’ Twisted Business.

Lead Guitarist, Founding Member and Manager of Twisted Sister, Jay Jay French Talks About his ‘Bizoir’ Twisted Business: Lessons from My Life in Rock ‘n Roll available now from RosettaBooks.

Jay Jay French has lived anything but an ordinary life, from selling cookies and dealing drugs, to being tenacious in his desire to make it as a rockstar after dropping out of high school one month before graduation and making it 10 years later.

French even discusses how the band went bankrupt in 1988, which forced him to reinvent start over yet again and that’s where his acronym of T-W-I-S-T-E-D comes in the book:

 

French coined the phrase bizoir in his Twisted Business: Lessons from My Life in Rock ‘n Roll a mix of business memoir, where the first half is life from 15 to adulthood making it in the entertainment business.

French and I discuss his career, share a few puns and go live have an open discussion about life.

Official Synopsis:

Jay Jay French, founder, guitarist and manager of the world-famous heavy metal institution Twisted Sister, has delivered a “Bizoir” – part memoir (and essential reading for any metal fan) and part business primer – in Twisted Business: Lessons from My Life in Rock ‘n Roll, an unexpected, whirlwind, hilarious, transformative story of French’s adventure-filled life.

Co-written with Steve Farber, bestselling author and one of the world’s top leadership and management experts, Twisted Business follows French’s life from growing up as John Segall on the Upper West Side of Manhattan in the ‘60s – using and selling drugs in Central Park West – to quitting cold-turkey after a near-fatal overdose, to creating and cultivating Twisted Sister, turning it into one of the most successful brands in the world.

Follow Jay Jay French on Facebook at Jay Jay French, Twitter @jayjayfrench and Instagram @jayjayfrench.

Visit his official website at www.jayjayfrench.com.

Twisted Business: Lessons from My Life in Rock ‘n Roll available now from RosettaBooks on Amazon at your local bookstore.

 

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