Press Release from – AWA (Artists, Writers, & Artisans), the creative business that develops ground-breaking original stories owned by creators across all forms of exploitation including publishing, film, television and NFTs, announced today that the All-New Latinx Superhero Comic Series, PRIMOS will debut February 2, 2022 in both Spanish and English (solicitation date: November 19, 2021). From the mind of renowned Latinx comedian, actor, writer and producer Al Madrigal (The Daily Show, Morbius, Night School) and artist Carlo Barberi (Deadpool, X-Men: Milestones, Avengers No Road Home, Spider-Geddon), PRIMOS brings together three distant cousins, bound by their ancient spacefaring Mayan lineage to the historical King Janaab, with a profoundly special purpose: to save the world as we know it. They are the “Primos,” and they are Earth’s last hope.
“Al and I have been wanting to work on a project together for some time where we could share our Mexican heritage with a broad audience and create the ultimate Latinx heroes for the 21st Century. PRIMOS is the Latinx Guardians of the Galaxy; they squabble with each other, they assemble as a team, and ultimately save the universe,” said Axel Alonso, AWA’s Chief Creative Officer.
“The lack of Mexican representation in the superhero genre is surprising to say the least. Everyone, including Latinos, should be able to see heroic but flawed, badass versions of themselves represented in media,” said Madrigal. “I couldn’t be happier to work on PRIMOS with three formidable Mexicans: Carlo Barberi, an incredible artist, along with my friends Felipe Flores and Axel Alonso.”
Writer: Al Madrigal
Artist: Carlo Barberi
Release Date: February 2, 2022
Pre-Order Deadline: January 10, 2022
The ultimate Latinx heroes for the 21st Century are here! Centuries ago, two Mayan brothers constructed a spacecraft that sent them hurtling into outer space. Returned to Earth only to find their culture and civilization destroyed, one of the brothers vows revenge and seeks to decimate the planet with intergalactic technology gathered on his travels. To prevent this, his sibling creates a contingency plan that activates the world’s protectors – three descendants of their own family who have been granted great power. Now, the fate of the universe lies in the hands of three cousins scattered throughout Central and North America who have never even met.
AWA was founded by former Marvel executives Bill Jemas and Axel Alonso, and is chaired by Jon Miller. The company is backed by Lupa Systems, Sister and Lightspeed. Armed with some of the freshest and most critically-acclaimed graphic fiction in a generation, AWA has established itself as an industry leader in terms of its relationship with artists and writers by providing creators the freedom, incentive structure and editorial support to pursue their boldest, most original and socially relevant work. AWA has assembled a lineup of the world’s most renowned comic book talent, including such creators as J. Michael Straczynski, Frank Cho, Garth Ennis, Mike Deodato Jr., Christa Faust, and many more. With the formation of AWA Studios, the company is building a distinct array of new cutting-edge film and TV projects anchored in its burgeoning library of groundbreaking stories. Helmed by Hollywood veteran Zach Studin, AWA Studios recently announced its first project, Chariot, an event feature film, based on the AWA graphic novel by Bryan Edward Hill that Warner Bros. secured after competitive bidding for Joseph Kosinski (Top Gun: Maverick) to direct, with 21 Laps producing.