About Those Leaked Comic-Con Trailers – Broken Bonds of Trust and Unprepared PR

GameStop, Inc.


In the age of smartphones that are capable of taking photos or video and instantly uploading them to Twitter, Instagram, Facebook and other social media, it is unsurprising to me that the X-Men: Apocalypse, Deadpool, and Suicide Squad Comic-Con exclusive trailers were leaked shortly after their panels ended this past weekend. I’m actually surprised this doesn’t happen more often. Once they hit the internet they spread like wildfire. Even I shared the Suicide Squad one myself, so I’m no angel either.

The studios were obviously not happy about this, and Sue Kroll, President of Worldwide Marketing and International Distribution for Warner Brothers gave this statement.

“We have no plans currently to release the Suicide Squad footage that leaked from Hall H on Saturday. It’s unfortunate and ultimately damaging that one individual broke a long-standing trust we have enjoyed with our fans at the convention by posting early material, which, at this point, was not intended for a wider audience. We are still in production on Suicide Squad, and will have a big campaign launch in the future. Our presentation yesterday was designed to be experienced in that room, on those big screens!”

She has previously spoken out about this, when Batman v Superman footage was leaked last year. But things change, tempers flare and relax, and we move on. So Warner Brothers released the trailer online earlier today despite their statement to the contrary. And it was the right thing to do.

The studios need to understand that this is going to happen more and more often going forward, and they need to be prepared in the future. As it is right now the studios have a major misunderstanding of how technology plays a role in fan interaction with their brands. Fan attention is the best resource they have at their disposal to pimp these films, as evidenced by the fact Deadpool is actually being made because of the fan support of the leaked proof-of-concept reel. The Warners and Fox PR people should have had a trailer ready to go online immediately after the panel ended. The way they did with Star Wars: The Force Awakens and Batman v Superman: Dawn of Justice respectively.

Alternatively, they could livestream the panels, as many already do, including the convention not-so-exclusive footage for those stuck at home. This would be a great compromise in many ways. The only problem with these possible solutions is the inevitable Catch-22. Either the studios keep doing what they’re doing and then get upset at the crappy, bootlegged versions of the trailers found online, or they post the trailers online or stream them and create a backlash from the fans who actually sat in on these panels to see something no one else would get to see.

The fans are chomping at the bit for any glimpse of these movies, and if the studios aren’t prepared to give them what they want, they’ll find their own way. After all, a sizzle real or movie trailer is a marketing tool, and marketing tools are meant to be seen. Is it really pirating if it’s a glorified commercial? Isn’t that just fan-advertising? It’s all marketing, does it really matter how it gets out there?

It’s time for the studios using comic conventions to promote their brands to join us in the internet age. To keep up they will have to adapt, embrace how badly the fans want to see these movies, and use it to their advantage to drive the hoards wild. The only alternative I can see is the logistical nightmare of everyone being frisked and having to turn their phones in at the beginning of the panel. But no matter what they do to try and stop it from happening, the fans will find a way. And that’s not necessarily a bad thing if used to their advantage.

Not that I’m condoning the leaks, mind you. When you enter Hall H you also enter into a contract. You are joining the studio in a bond of trust, something that has been working out nicely for many decades. It really isn’t fair to the studios who prepare these exclusive teasers for those in attendance, or to the fans who waited in line, sometimes for days, just to get a glimpse of something unique made just for them. The studios work long and hard to produce something special for these hardcore fans, and to have it spoiled within hours of the panel’s end is breaking the longstanding tradition of, you know, not spoiling it.

One bad apple really can ruin the bunch, and the studios are talking about not doing these exclusive teasers in coming years, all because some guy had to break their trust. I don’t know how serious they are about it, but I think that’s the wrong way to go about it for both the fans and the studios. The only way to make sure nobody leaks your exclusive panel footage is to post it online immediately afterward, or just not show any at all. Which of these makes more sense from a marketing perspective. And isn’t that all Comic-Con is to the studios and publishers? It’s all about marketing, and though it wasn’t ideal, the leaks have people talking, and it all seems very positive. All of this for a blurry, crap quality version of what was eventually released. Imagine how much more excited these same people would have been for an official trailer.

Anytime Costumes


  1. ihatepeacocks July 13, 2015 Reply
    • Avatar photo Carl R. Jansson July 13, 2015 Reply

Leave a Reply

Animation/Anime Interviews Animation/Anime News Animation/Anime Reviews Film/TV Interviews Film/TV News Film/TV Review
Luke Dimyan Talks About Portraying Judas Iscariot in, ‘The Chosen’ – Interview

Luke Dimyan Talks About Portraying Judas Iscariot in, ‘The Chosen‘, with...

Brett Harvey Talks ‘Breaking Olympia: The Phil Heath Story’

International Award Winning Director and Writer, Brett Harvey takes us  into...

‘Wednesday’ Comes to Blu-ray on Tuesday from Warner Bros. Home Entertainment

‘Wednesday‘ Comes to Blu-ray on Tuesday, March 26, 2024, from Warner...

Event News Event Reviews
It’s Showtime! ‘Beetlejuice’ is a Hit at Segerstrom Center of the Arts – Review

It’s Showtime! ‘Beetlejuice‘ is a Hit at Segerstrom Center of the...

‘MJ the Musical’ Chronicles the Life of the ‘King of Pop’ Running at Segerstrom – Review

‘MJ the Musical‘ is the Ultimate Stage Adaptation, Chronicling the life...

Aiden Sinclair and Michael Rangel Talks ’57 Ghosts’ Aboard the Queen Mary Séance

Aiden Sinclair and Apparitionist, Michael Rangel Discuss their new Theatrical Séance...

Automotives Football MMA, Kick Boxing & Boxing Professional Wrestling
Olympic Runner Colleen Quigley ‘On The Road to Paris’

Team USA Olympic Runner, Colleen Quigley is On The Road to...

Paralympian Swimmer Ahalya Lettenberger On The Road to Paris

Team USA Paralympian Swimmer, Ahalya Lettenberger is On The Road to...

Ultimate Women of Wrestling Comes to the Globe Theatre – Interview

Ultimate Women of Wrestling Comes to the Globe Theatre on Sunday,...

Adult Continuity Comics on the Can Cultural Junk Drawer Future Comic Rock Stars Is That Racist? Revisiting the Reviled THAT'S NOT ROTTEN! The B-Reel The Cantina Scene This Week in Crowdfunding What the HELL Did I just...?
Fantoy Comics Presents: Harry Potter and the Pahrump Apocalypse! Kurt v Sid pt 3

I am the anti-saint of paper cuts

Fantoy Comics Presents: Harry Potter and the Pahrump Apocalypse, battle at the Infernal gate pt 2

Oh Bruh, you did NOT just quote "Predator"!

Fantoy Comics Presents: Harry Potter and the Pahrump Apocalypse – Battle at the Infernal Gate pt 1


Music Interviews Music News Music Reviews
Joe Kwaczala Talks About His new Comedy Album ‘Funny Songs & Sketches’ – Interview

Joe Kwaczala Talks About His new Comedy Album ‘Funny Songs &...

Songwriter and Poet, Tamara Mechael Talks About Her Career in the Arts

First Generation Assyrian-Chaldean, Songwriter and Poet, Tamara Mechael Talks About Her...

Louden Swain Headlining Los Angeles Show at The Echo

Press Release – Louden Swain are headlining Los Angeles show at...

Enabled Gaming Gaming News Gaming Reviews
Suicide Squad: Kill the Justice League
Suicide Squad: Kill the Justice League Gameplay Trailer

The first Suicide Squad: Kill the Justice League gameplay trailer was revealed during...

Wonder Woman Game
Wonder Woman Game Announced By DC and WB Games

Wonder Woman game will feature the iconic hero in a 3rd...

MultiVersus brings Batman, Arya Stark, Bugs Bunny, and More

MultiVersus is bringing Shaggy, Harley Quinn, Jake, Batman, Arya Stark, Bugs Bunny,...

Comic Creator Interviews Comic/Graphic Novel News Comic/Graphic Novel Reviews Manga News Manga Reviews Novel/Novella Author Interviews Novel/Novella News Novel/Novella Reviews
Gary Morgenstein Talks ‘A Dugout to Peace’ the Final Installment of his Trilogy

Gary Morgenstein Talks About ‘A Dugout to Peace‘ the final installment...

Chris Clews Is ‘Raised on the 80s’ and Shares Those Life Lessons

Chris Clews was ‘Raised on the 80s‘ and Shares Those Life...

Roye Okupe Brings Authentic African Representation to HBO Max and Cartoon Network

Nigerian-American, Roye Okupe brings authentic African representation to HBO Max and...

Apparel/Personal Maintenance News Apparel/Personal Maintenance Reviews Entertainment Product News Entertainment Product Reviews Food/Beverage Reviews Hardware News Hardware Reviews Mystery Box News Mystery Box Reviews
Harry Potter: Magic Caster Wand Demo

The new ‘Harry Potter: Magic Caster Wand‘ is ready to ship...

Chef Jen Peters and Matthew Clayton Bring us the ‘Good Flour’

Canadian Super Chef Jen Peters and Matthew Clayton Bring us the...

Pop Insider 2021 Holiday Gift Guide
Pop Insider 2021 Holiday Gift Guide

The Pop Insider 2021 Holiday Gift Guide is now available to help...

Gaming Uncensored Toon-In-Talk
Episode 38: Hamid Rahmanian

Join Whitney Grace as she speaks with artist Hamid Rahmanian, who...

No Preview
Toon-In Talk Episode 37: Niki Smith

Whitney Grace interviews graphic novel writer and artist Niki Smith about...

Toon-In Talk Episode 36: Rob Paulsen

Rob Paulsen takes some time from his busy voice acting schedule...