John Palmer Breaks Down Why “Hylete” is the Best of the Best

GameStop, Inc.


With so many booths to check out this past weekend at the Fit Expo Los Angeles, it’s extremely difficult to check out all the booths. Vendors and exhibitors, in turn, have to stand out from the rest with a stand out booth and unique products. Hylete, short for “Hybrid Athlete,” is a cross training clothing brand that started in 2012 that aims to create the best athletic clothing that can handle anything. Unique from other fitness clothing brands, they also make backpacks able to carry your work and school supplies, gym gear, clothes, and food comfortably and efficiently. John Palmer of Hylete was kind enough to give us time during the craziness of Fit Expo Los Angeles and give us an exclusive interview.

My name is John Palmer, I’m head of sales for HyleteHylete is a combination of the words, “Hybrid Athlete” and we use that to capture anyone that is doing functional fitness. So, whether it’s crossfit, MMA, kettlebell training, jujitsu, and we try to provide quality products, priced for the everyday athlete or people that we will be using them every day. That’s why everything we make has a two-year guarantee on it. Whether you pull up a bar against your shorts, you’re getting in and out of the water, or you’re traveling with the bag it has to hold up for you and if it doesn’t, that’s on us cause we know who we are selling this stuff to. We design and manufacture everything. We mail our own fabric, we have our relationships with our factories, and that’s really what lets us control the quality.

Who started Hylete and what inspired them to create Hylete?

Ron Wilson designs all the products and holds all the patents, he’s one of the co-founders. The other co-founder is Matt Paulson, who has all the relationships with the official apparel partners. He’s more of the sales arm and my boss. They saw an opportunity in functional fitness, specifically with crossfit to start, but it has become so much more. With how functional the apparel is, it’s not just a crossfit thing, everyone can use it. Everyone going to the gym every day living that functional fitness lifestyle. We’ve done partnerships with obstacle courses and they saw this opportunity with functional fitness specifically. Their background is in MMA and product design then saw this opportunity in functional fitnesss, which MMA is a part of and that’s why they started the brand. They already had the relationships with the factories and that let them get the brand off quickly because they didn’t have to go through several versions of testings because they already had their designs.

Why make backpacks?

There’s only so much you can roll into like shorts, a pair of socks, a shirt and that’s where we really wanted to flex the muscle to show what we could do. Personally, I helped design the bag by telling our product designers, “Here’s what I needed” and “Here’s what I need it to do,” because I’m traveling every single week and I want it to fit in the overhead compartment, I want it to fit in the seat in front of me. Those little nuances and also to have a full product offering. To selfishly try to capture as much of the market as we can and bags are a huge part of that and people need them every single day and that’s one more thing we can offer to the community.

What’s your experience and the company’s experience here at the LA Fit Expo?

Personally, I’ve been here three years. Hylete has been here four years. It’s grown significantly every time. Initially, we came as a part of the crossfit competition because initially that was our target market and of course, we’ve grown from who we are marketing to. So we’ve moved out of just the crossfit section, now we’re here in the center of everything. Big booth, big setup to kind of showcase to everyone what we can do.

Who do you expect to win the next Crossfit Games?

I wouldn’t be surprised if Brooke Wells won the women’s cause she just won Wodapalooza. I was at Wodapalooza last weekened, and Dan Bailey’s been chomping at everyone’s heels for a few years and I wouldn’t be surprised if he gets tired of coming in fourth and fifth. Of course people can come out of nowhere, but if I was a betting man that would be my two.

Palmer was an amazing person to interview and his passion for Hylete shined bright at the LA Fit Expo. He gave me a warm welcome when I was looking through the backpacks and was kind enough to describe everything about the backpack (check out my review here). With so many fitness brands out there, I’m very picky on where I buy from. I always love to get to know the people behind the product and hear the passion to know I’m getting a product that they believe in, and are not just trying to take my money.

Check out the Hylete website to get your Hylete gear. They are currently having a “50% off your next purchase” sale and if the gear doesn’t hold up, don’t forget they have a two-year guarantee on all their products.

Anytime Costumes

Leave a Reply

Animation/Anime Interviews Animation/Anime News Animation/Anime Reviews Film/TV Interviews Film/TV News Film/TV Review
Disney’s ‘Young Woman and the Sea’ is a Triumph of Will – Review

Disney’s ‘Young Woman and the Sea‘ is a Triumph of Will...

‘Skywalkers’ Takes Love to New Heights on Netflix – Spoiler Free Review

‘Skywalkers: A Love Story‘ Takes Love to New Heights while Scaling...

‘Justice League: Crisis on Infinite Earths – Part Three’ – Leaves us Wanting More! – Spoiler Free Review

‘Justice League: Crisis on Infinite Earths – Part Three‘ is a...

Event News Event Reviews
‘Sweat’ Heats Things Up at the Long Beach Playhouse – Review

‘Sweat‘ delivers a powerful theatrical experience that resonates long after the...

The ‘California Dreams’ Band Reunite on The Sunset Strip For a Night of 90s Nostalgia – Concert Review

Don’t Wake Me Up if I’m Dreaming, The ‘California Dreams‘ Band...

Jay Anthony Franke Talks California Dreams Reunion Concert in LA – Interview

Jay Anthony Franke Talks About The ‘California Dreams‘ Reunion Concert in...

Automotives Football MMA, Kick Boxing & Boxing Professional Wrestling
Derek Gumin Talks Planet 13 and UFC 303 Meet and Greets – Interview

Director of Wholesale Accounts at Planet 13, Derek Gumin spoke about...

Oscar De La Hoya Partners with El Rey for ‘Friday Night Fights’ – Interview

The Golden Boy himself chatted with us about Golden Boy Promotions...

Olympic Runner Colleen Quigley ‘On The Road to Paris’

Team USA Olympic Runner, Colleen Quigley is On The Road to...

Adult Continuity Comics on the Can Cultural Junk Drawer Future Comic Rock Stars Is That Racist? Revisiting the Reviled THAT'S NOT ROTTEN! The B-Reel The Cantina Scene This Week in Crowdfunding What the HELL Did I just...?
Fantoy Comics Presents: Harry Potter and the Pahrump Apocalypse – Blood on the Cactus, nearing the end of the 3rd act.

What IS that big dust cloud on the horizon?

Fantoy Comics Presents: Harry Potter and the Pahrump Apocalypse – Blood on the Cactus, Endgame


Fantoy Comics Presents: A 4th of July Message!

Seriously, America, THIS crap?!?!?

Music Interviews Music News Music Reviews
Joe Kwaczala Talks About His new Comedy Album ‘Funny Songs & Sketches’ – Interview

Joe Kwaczala Talks About His new Comedy Album ‘Funny Songs &...

Songwriter and Poet, Tamara Mechael Talks About Her Career in the Arts

First Generation Assyrian-Chaldean, Songwriter and Poet, Tamara Mechael Talks About Her...

Louden Swain Headlining Los Angeles Show at The Echo

Press Release – Louden Swain are headlining Los Angeles show at...

Enabled Gaming Gaming News Gaming Reviews
Suicide Squad: Kill the Justice League
Suicide Squad: Kill the Justice League Gameplay Trailer

The first Suicide Squad: Kill the Justice League gameplay trailer was revealed during...

Wonder Woman Game
Wonder Woman Game Announced By DC and WB Games

Wonder Woman game will feature the iconic hero in a 3rd...

MultiVersus brings Batman, Arya Stark, Bugs Bunny, and More

MultiVersus is bringing Shaggy, Harley Quinn, Jake, Batman, Arya Stark, Bugs Bunny,...

Comic Creator Interviews Comic/Graphic Novel News Comic/Graphic Novel Reviews Manga News Manga Reviews Novel/Novella Author Interviews Novel/Novella News Novel/Novella Reviews
Michael Hirsh Made Gen X Citizens Via his ‘Animation Nation’ – Interview

Legendary Animator, Michael Hirsh goes from Immigrant to Emperor in his...

Billy Eddy Talks His new Book ‘Our New World of Adult Bullies’ – Interview

Lawyer, Mediator and Personality Expert Bill Eddy Provides a Six-Step Strategy...

Gary Morgenstein Talks ‘A Dugout to Peace’ the Final Installment of his Trilogy

Gary Morgenstein Talks About ‘A Dugout to Peace‘ the final installment...

Apparel/Personal Maintenance News Apparel/Personal Maintenance Reviews Entertainment Product News Entertainment Product Reviews Food/Beverage Reviews Hardware News Hardware Reviews Mystery Box News Mystery Box Reviews
Harry Potter: Magic Caster Wand Demo

The new ‘Harry Potter: Magic Caster Wand‘ is ready to ship...

Chef Jen Peters and Matthew Clayton Bring us the ‘Good Flour’

Canadian Super Chef Jen Peters and Matthew Clayton Bring us the...

Pop Insider 2021 Holiday Gift Guide
Pop Insider 2021 Holiday Gift Guide

The Pop Insider 2021 Holiday Gift Guide is now available to help...

Gaming Uncensored Toon-In-Talk
Episode 38: Hamid Rahmanian

Join Whitney Grace as she speaks with artist Hamid Rahmanian, who...

No Preview
Toon-In Talk Episode 37: Niki Smith

Whitney Grace interviews graphic novel writer and artist Niki Smith about...

Toon-In Talk Episode 36: Rob Paulsen

Rob Paulsen takes some time from his busy voice acting schedule...