Lionsgate Invests in Leading eSports Franchise Immortals

SANTA MONICA, Calif., Jan. 10, 2017 /PRNewswire/ — Reflecting its continued focus on the potential of the eSports market, Lionsgate (NYSE: LGF.A, LGF.B), a premier next generation global content leader, announced today that it has invested in leading eSports franchise Immortals.  The Company joins a consortium of world-class investors that includes financier and philanthropist Michael Milken and previous investors Steve Kaplan, co-founder of Oaktree Capital and co-owner of The Memphis Grizzlies and the Premier League’s Swansea City, investor Gregory Milken, Third Wave entrepreneur Allen DeBevoise and CrossCut Ventures, among others.

The Immortals currently compete worldwide for over 200 million fans in League of Legends, Counterstrike GO, Overwatch and Super Smash Brothers.  The eSports market is projected to grow to over $1 billion by the end of next year, and the League of Legends World Championships were played at a sold-out Staples Center in Los Angeles this past year.

“We’re delighted to be an early mover in a market that has the potential to transform the face of sports entertainment,” said Lionsgate President of Interactive Ventures & Games Peter Levin.  “Our involvement in eSports creates tremendous opportunities to develop new content and utilize our suite of distribution platforms for a coveted consumer demographic with compelling engagement metrics.  Collaborating with an elite group of partners, the combination of the Lionsgate and Immortals brands will be formidable.”

“Lionsgate joins a dream team of media, tech and traditional sports partners who share our vision of building a dynamic Immortals organization and a strong e-sports foundation,” said Immortals Chairman and CrossCut Ventures Managing Director Clinton Foy.  “What we’re doing today in eSports is like the early days of building the NFL and NBA.  It’s not the evolution of games – it’s the evolution of sports, technology and media.”

“Lionsgate is the perfect entrepreneurial partner for our Immortals family,” said Immortals CEO Noah Whinston.  “Immortals and Lionsgate are both focused on developing new entertainment formats, and we’re thrilled to collaborate with them at the cutting edge of eSports media.”

Lionsgate’s investment in Immortals is the latest step in the Company’s eSports initiative.  Last year Pilgrim Media Group, in which Lionsgate is a majority investor, announced that it was partnering with ESL, the world’s largest eSports promoter, to create original eSports entertainment content for television and digital platforms.  Their first collaboration, in partnership with Microsoft, will be centered around the iconic gaming brand Halo.  Lionsgate was also an early investor in live streaming mobile gaming platform Mobcrush.

Shop Deadpool tees in our officially licensed Marvel store!

Leave a Reply

Animation/Anime Interviews Animation/Anime News Animation/Anime Reviews Film/TV Interviews Film/TV News Film/TV Review
‘Psych’ Red Carpet at SDCC 2017

This past weekend we attended the red carpet for the Psych...

The Devil’s in the Details of Vestron Video’s ‘Warlock Collection’ Blu-Ray

Lionsgate has been pretty steadily releasing remastered Blu-Ray collections of some...

Atomic Blonde
‘Atomic Blonde’ Kicks Ass When the Plot Gets Out of the Way

Veteran stuntman David Leitch started out behind the camera as a...

Enabled Gaming Gaming News Gaming Reviews
GoPlay Sidekick iOS controller now available

Kanex have just released a brand new mobile phone controller which...

blade runner
BLADE RUNNER 2049 – Atari Partners with NECA and Audiowear

Atari announced a partnership with leading action figure and collectibles maker...

atari
Atari 2600, Sega Genesis, and Handheld Prices Announced

AtGames announced pricing for its Fall 2017 lineup of classic gaming...

Comic Creator Interviews Comic/Graphic Novel News Comic/Graphic Novel Reviews Manga News Manga Reviews Novel/Novella Author Interviews Novel/Novella News Novel/Novella Reviews
viz
VIZ Media Announces New Manga and Literary Acquisitions At Anime Expo

VIZ Media, LLC (VIZ Media), a premier company in the fields of...

9.0/10
Supergirl Makes Contact in ‘Supergirl Being Super’

Title: Supergirl Being Super #4 Writer: Mariko Tamaki Artist: Joelle Jones...

9.0/10
Marvin Attacks!

Title: Martian Manhunter/Marvin the Martian Writers: Steve Orlando and Frank J....

Apparel/Personal Maintenance News Apparel/Personal Maintenance Reviews Entertainment Product News Entertainment Product Reviews Food/Beverage Reviews Hardware News Hardware Reviews Mystery Box News Mystery Box Reviews
Alter Ego Release Groot and Deadpool for SDCC

From Alter Ego – Cary, NC: Florida based lifestyle accessories company,...

Hasbro SDCC2017
The Most Notorious Booth at Comic-Con, Hasbro SDCC17 Line-Up

Hasbro to Showcase Its Top Entertainment & Fan-Favorite Brands at the...

atgames
AtGames Announces Pre-order Date for New Atari 2600/Sega Genesis Consoles

AtGames announced that pre-orders will start on July 28th for the new Atari...

Arena Football Automotives MMA, Kick Boxing & Boxing Professional Wrestling
Bellator MMA Signs Gegard Mousasi

From Bellator MMA – LOS ANGELES — Bellator MMA is proud...

New Japan Pro-Wrestling G1 Special Live from Long Beach, CA

July 1, 2017, Long Beach, CA – Tonight, for the first...

Bellator Announces Broadcast Duties For Historic Event At Madison Square Garden On Saturday, June 24

From Bellator MMA – LOS ANGELES – With the recently announced...

Adult Continuity Comics on the Can Cultural Junk Drawer Future Comic Rock Stars Is That Racist? Revisiting the Reviled THAT'S NOT ROTTEN! The B-Reel The Cantina Scene This Week in Crowdfunding What the HELL Did I just...?
Comics on the Can: Schick Hydrobot and the Transformers

Written by John Barber, Pencils by Steve Kurth, Inks by Juan...

Star Wars Themed Lands Will be the Perfect Safe House for the Rebellion and the First Order

Disney’s D23 Expo has revealed a lot of what is to...

Paul Bottos, The Ultimate Mickey Mouse Collector

What makes a fan an ultimate collector? Is it the size...

Event News Event Reviews
Black Panther Custom 2018 Lexus LC
Lexus, Marvel Unveil Black Panther Custom 2018 Lexus LC @SDCC

From Lexus – SAN DIEGO (July 18, 2017) — Today, on the...

lezhin
Thousands Swarm Lezhin at Anime Expo

Multiple times per day at Anime Expo this year, the aisles...

Symbiosis
Shmaltz Brewing Releases the Collector’s Edition Star Trek Symbiosis Ale

SHMALTZ BREWING CELEBRATES THE 30TH ANNIVERSARY OF STAR TREK: THE NEXT...

Gaming Uncensored Toon-In-Talk
Gaming Uncensored: Year in Review 2016

A look back at the year in gaming.

Gaming Uncensored Roundtable: December 2016

December’s roundtable discusses story in games with Chad, Josh, and Spencer....

Gaming Uncensored: Podcast #349

Jamie reflects on some of his time with the HTC Vive....

Music Interviews Music News Music Reviews
Lahna Turner’s ‘Limeade’ is a Hilariously Haunting Comedy Album

Many people are roll their eyes at the idea of musical...

Prince’s ‘Deliverance’ Reminds Us of Who We Lost

On Friday, April 21st, it will be one year since we...

Sabroso Fest, How can you go Wrong with Beer, Tacos and Lucha Libre!?!(Photo Gallery)

The Sabroso Craft Beer, Taco and Music Festival sponsored by 95.5...