J!NX Video Game Lifestyle Brand, created by gamers for gamers, is now available nationwide at Hot Topic Stores and online.
Okay, we at FanboyNation are completely biased when it comes to J!NX clothing. We love it. Not even considering the numerous franchises they work with, like Overwatch, Warcraft, and Halo, or their eSports lines, they just make great products. Their California sweater is one of the most comfortable sweaters I have ever worn. And the new J!NX Video Game Lifestyle Brand available online and at a Hot Topic near you is no different.
At Comic-Con last month, we were invited to the launch party where we got an early look at the apparel. Somehow, J!NX stepped their game up a bit. Check out the pictures:
Each item is expertely designed by an in-house team of passionate gamers and apparel industry veterans.
“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” reflected Sean Gailey, J!NX co-founder and CEO., “We are proud of our long history, and our status as the first to market providing gamers with clothes that reflect their passion.”
Gailey also noted, “Because we do have such extensive experience in the video game industry, we have a responsibility to make a strong impression and impact at retail that reflects that community. To have that impact, we needed to consider a lot of angles. What are players, fans, and customers looking for? What is missing that we can contribute? I think it ultimately comes down to a unique experience. So as part of this launch, we created an interactive web experience and digital lookbook that not only represents the Fall collection, but also immerses customers in an interactive storyline.”
You can get more in-depth information and a closer look in the digital lookbook.