J!NX and Hot Topic Partner Up to Bring First Video Game Lifestyle Brand to Retail

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J!NX and Hot Topic Partner Up to Bring First Video Game Lifestyle Brand to Retail; stylish new products by gamers for gamers.

Jinx Inc. (stylized J!NX) just announced their retail partnership with Hot Topic! J!NX is bringing their very own J!NX Brand gaming lifestyle apparel exclusive to Hot Topic stores in malls everywhere starting August 17th!!! If you don’t know, J!NX is the world’s leading and most beloved apparel brand for gamers. They have numerous licenses with huge names in gaming, like Overwatch, Halo, and WoW. With nearly two decades of experience in the video game industry, J!NX is finally bringing its own brand to retail. Here are some quotes from the higher ups of J!NX and Hot Topic:

“I’m a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!NX was born in that void,” said Sean Gailey, J!NX co-founder and CEO. “To me, J!NX represents the deep passion of the culture and community that I’m proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”

“Gamers deserve more than just T-shirts to express their love of the lifestyle, and no one understands that more than the team over at J!NX,” said Ed Labay, VP, GMM at Hot Topic. “That’s why we are so excited to partner with them and launch this idea at Hot Topic.”

And because it is J!NX, we know each item coming to Hot Topic is expertly designed by a team of passionate gamers and apparel industry veterans.

If you’re going to be at Comic-Con International: San Diego, you can get an exclusive first look at the new items by visiting the Horton Plaza Hot Topic store on Thursday, July 20th. 

Or you can look at the images J!NX sent me down below:


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