Is That Racist? – Chinese ‘Star Wars: The Force Awakens Poster’

Yesterday a picture surfaced containing a side by side comparison of the UK Star Wars the Force Awakens Poster and the Chinese version. There are some very noticeable differences, the one that the majority of people notice being that Finn, played by John Boyega, takes up much less space on the Chinese poster in comparison to the UK Poster. With this notice comes the assumed hot button issue of racism.

CVU-A9JWsAAuZMA-1024x752

 

I am very vocal about racism in the industry, read my piece The Minority Quota  I wrote when they killed BJ Britt on Agents of S.H.I.E.L.D. There’s also the seeming one for one kill and replace a minority rule on The Walking Dead, Emma Stone playing a mixed Asian character in Aloha, and the worst offender Dragon Ball Evolution. I have a good understanding of racism, and have dealt with it my entire life. I am 6’ 4” and Asian, and have been told at an audition in search for an Asian male that they wanted “Asian, Asian.” I also constantly deal with having to justify my being American with a prefix because ignorant people refuse to accept that I am American. I would say I have a deep grasp on the subject that isn’t based out of ignorance and hate.

Which brings me to conclude after much deliberation, the Chinese Star Wars poster is NOT RACIST. Here’s why I say that, and you can agree or disagree, racism is a pretty American thing; other countries don’t innately follow black people around a store, in fact in China they are more likely to think a black person is a celebrity and treat them with extreme kindness (know from experience). The reason Finn/Boyega is downplayed on the poster is the same reason BB8 is bigger: it is what appeals to the Chinese movie going audience. John Boyega is not an extremely well known actor, personally I only know him from Attack the Block which is not a movie that is even widely known in America. China is a huge movie going audience that raves over technology. They are the reason for the success of Transformers 4: Age of Extinction. They are also the reason so many movies are converted into 3D; you can tell by how prominent 3D and IMAX3D are on the Chinese poster in comparison to the UK one.

The Chinese audience is a huge market that is often specially catered to; Iron Man 3 has a whole subplot not featured in the American version about a Chinese doctor who removes the arc reactor from his chest. Also if you noticed the influx of movies that have scenes take that place in China and other Asian countries, these movies do so to be considered a Chinese/local film rather than an American import. This is a big deal since China limits the number of imported films they wide release. The point is: a lot of concessions and considerations are made when it comes to the Chinese audience.

 

compare-1024x752

When looking at the poster comparison, most are looking under the American influenced view of racism. I do not hold this against anyone, and I know how personal the issue is for many as well as how big of an issue it currently is in the industry, but there are always other factors at play especially considering it is another country. I highly doubt there was some designer and marketer who said “make the black guy smaller; Chinese people don’t like black people.” They are putting the focus on what appeals to the audience.

A counter point to my stance is that Lupita Nyong’o’s character was also removed, but I raise those who disagree with me: Chewbacca. Chewbacca is highly regarded and associated with the Star Wars franchise, yet he is not featured on the Chinese poster along with Nyong’o’s Maz Kanata. Take another look, Oscar Issac’s Poe Dameron is also not featured. However, the Chinese poster has one more Starship, 3 more X-Wings, 9 more Tie Fighers, and hundreds of more Storm Troopers. Yet no one is saying anything about that.

The key to understanding the situation is knowing that 3 characters were not removed from the UK poster to make the Chinese poster, or a bunch of other ships and vehicles were added to it, it is that there are 3 characters featured on UK poster that are not featured on the Chinese one. The wording dictates the understanding. These posters were created around the same time to promote the movie to their respective audiences. One poster was not created then altered in an ignorant racist act of marketing.

The Chinese Star Wars: The Force Awakens poster is NOT RACIST. It is an advertisement designed congruently with the UK one, from the same stock pool of images provided, aimed to appeal to the Chinese movie going audience. It is important to understand that both posters feature different aspects of the film, rather than one poster missing (and reducing) elements of the other.

Agree with me or dont? Leave a comment or get at me directly @FenixDy

Shop Deadpool tees in our officially licensed Marvel store!

Leave a Reply

Animation/Anime Interviews Animation/Anime News Animation/Anime Reviews Film/TV Interviews Film/TV News Film/TV Review
The Last Word
‘The Last Word’ Undermines Shirley MacLaine’s Performance With a Woefully Predictable Script

There’s a subgenre of movies where an aging movie star takes...

Decanted. A Winemaker's Journey
‘Decanted. A Winemaker’s Journey’ is Dry, Lacking Flavor

Everyone loves wine. Hell, even Jesus loved wine and his affection...

ONE-PUNCH MAN Home
VIZ Media Announces Pre-Orders For ONE-PUNCH MAN Home Media Debut

VIZ Media, LLC (VIZ Media), a premier company in the fields...

Enabled Gaming Gaming News Gaming Reviews
Bulletstorm Full Clip Edition Story Trailer
Brand New Bulletstorm Full Clip Edition Story Trailer

Gearbox Publishing drops the brand new action-packed Bulletstorm Full Clip Edition Story...

Shadow of War
Middle-earth: Shadow of War Officially Announced!

It is official, Middle-earth: Shadow of War is coming out August of...

New PS4/VR game, DYING: Reborn releases Feb.28

 On February 28, Chinese publisher Oasis Games Ltd. will release their...

Comic Creator Interviews Comic/Graphic Novel News Comic/Graphic Novel Reviews Manga News Manga Reviews Novel/Novella Author Interviews Novel/Novella News Novel/Novella Reviews
Twilight Princess Manga
VIZ Media Expands Zelda Franchise with Legend of Zelda: Twilight Princess Manga Series

VIZ Media announces the debut of The Legend of Zelda: Twilight Princess manga...

Boston Metaphysical Society Kickstarter Is Building Up Steam

If you haven’t checked out Boston Metaphysical Society yet, you definitely...

‘Inkspirations’ is a Parasitic Art Book Selling Spirituality

I really should read my e-mails more carefully. If I had...

Apparel/Personal Maintenance News Apparel/Personal Maintenance Reviews Entertainment Product News Entertainment Product Reviews Food/Beverage Reviews Hardware News Hardware Reviews Mystery Box News Mystery Box Reviews
March WWE Slam Crate
March WWE Slam Crate will bring a WWE Hall of Famer to the Crate Ring!

The March WWE Slam Crate is themed ‘ Masters of the Mic”...

Tamashii Nations and Bluefin Expand the Market for Awesome Stuff Across North America

Tamashii Nations and Bluefin expand the market for high-quality Japanese collectibles...

LootCrate Jan 2017 Box is Super!

LootCrate starts out the new year with a bang. This is...

Arena Football Automotives MMA, Kick Boxing & Boxing Professional Wrestling
Patricky Pitbull Talks about Bellator 172

Patricky “Pitbull” Freire (16-8) who, with his brother Patricio, have become...

Bellator Returns to Torino Italy on April 8 With MMA & Kickboxing

From Bellator Kickboxing – TORINO (Feb. 7, 2017) – Bellator President...

WCA Goes International as Canada takes on South Africa

World Combat Arena (WCA) based in Montreal, Quebec, Canada will be...

Adult Continuity Comics on the Can Cultural Junk Drawer Future Comic Rock Stars Is That Racist? Revisiting the Reviled THAT'S NOT ROTTEN! The B-Reel The Cantina Scene This Week in Crowdfunding What the HELL Did I just...?
Best Picture Nominees Ranked
2017 Oscars Preview: The Best Picture Nominees, Ranked

It’s that time of year again where Hollywood gathers and pats...

2017 Acting Oscars
2017 Oscars Preview: The Acting Nominees

Acting. Pretty people pretending to be ugly. Talented people pretending to...

2017 Oscars Preview
2017 Oscars Preview: Director, Editing, Cinematography, and More

With the Oscars coming up this Sunday, it’s time to examine...

Event News Event Reviews
Rock Icons Queen and Adam Lambert Return for a 2017 North American Tour

NEW YORK, Jan. 26, 2017 /PRNewswire/ — Back by popular demand, Queen...

Third Eye Blind Celebrates 20th Anniversary with Summer Gods Tour

SAN FRANCISCO, Jan. 23, 2017 /PRNewswire/ — In recognition to their fans...

Santa Makes Phone Calls in Time for Christmas

NORTH POLE, Alaska, Dec. 20, 2016 /PRNewswire/ — With just days to...

Gaming Uncensored Growing Up Geek The Popcorn Podcast Toon-In-Talk
Popcorn Podcast Episode 102: Six Degrees of Poopsock

This week on the Popcorn Podcast Chad and Izola are joined...

Growing up Geek Episode 34: Chad and Mike’s Dick Joke Podcast

Jaime, Mike and Chad get together for a few drinks and...

Popcorn Podcast Episode 101: House of Blues Anaheim

Recently Chad got a chance to tour the impressive, and still...

Music Interviews Music News Music Reviews
Lebanese Englishwoman, Nadine Khouri Lulls you with ‘The Salted Air’

There is something fitting about a woman who’s last name translates...

Stan Lee’s LA Comic Con: Interview w/ Sonya Belousova

At last month’s Stan Lee’s LA Comic Con event, I had...

Mike Hill Bass Lives for ‘Love and War’

Love and War is a pop rock collaborative project that is...