GUNNAR Optiks partners with Publish to release new Work-Play Lens that will save your eyes while you work and play
I’m a bit late with this because a lot of stuff is kind of happening at the day job and my inbox is crazy full, but I had to make sure I shared the news about GUNNAR Optik’s new Work-Play lens. As someone who works behind screens all day, and just recently been told my eyes have gotten worse and officially nearsighted due to screens, I am extremely excited about GUNNAR Optiks’s Work-Play lens technology. Blue-light damage is real and is not something to mess around with. The percentage of kids with near-sighted vision has almost tripled, and adults eyes aren’t doing any better. The guaranteed help to that is to go outside and look at the horizon a lot more. But to be realistic, a lot of people don’t have that luxury, especially at work. That’s why any piece of technology that will help protect the eyes will help. Check out the different frames/styles they have and the official release from GUNNAR below:
“GUNNAR Optiks®, the world’s leading creator and manufacturer of computer eyewear, proudly announces the release of their uniquely versatile Work-Play™ lens technology. A dual-purpose lifestyle lens, the new Work-Play is designed for indoor blue light protection from digital screens which then transitions to a sunglass for outdoor protection from UV light and the sun’s rays.
Launched in collaboration with leading apparel brand Publish®, the Work-Play is a perfect complement to an active lifestyle, improving the visual experience in both worlds. GUNNAR and Publish set out to design lens technology that allows wearers to easily transition from their work environment indoors to a playful environment outdoors. Both brands share a mission to transcend the realms of form and function, and to improve daily life. The new Work Play lens is a simplistic and stylish solution to eye protection.
“We are very excited to announce the launch of the Work-Play lens with our partner, Publish,” said R.J. Snyder Head of Marketing for GUNNAR Optiks. “Together, we wanted to deliver a new versatile lens that had strong form and function which would fit with the Publish brand believer and lifestyle.”
A first of its kind, the Work-Play lens offers an unobstructed view of both worlds, actively blocking harmful blue light while powerfully enhancing vision with targeted color contrast. In just 45 seconds, the Work-Play lens seamlessly transitions from an indoor translucent amber tint with Visible Light Transmission (VLT) of 83-percent and a Blue-Light Protection Factor (BPF) of 65, to an outdoor sunglasses tint with a VLT of 26-percent and a BPF of 85. Powered by innovative GUNNAR i-Amp® lens technology, Work-Play lenses maximize long-wave blue light, helping to stimulate your alertness and attitude while improving your circadian rhythm all day long.
The all-new Work Play lens is the first and only digital eyewear to combine the unparalleled protection of GUNNAR’s patented lens technology with the unparalleled style of fashion leader Publish. The new Work Play lens will be available in the INFINITE designed by Publish, the INTERCEPT, and the AXIAL on March 20,, 2018 only on gunnar.com and publishbrand.com. Discover powerful eyewear for the digital age at gunnar.com, and follow @GUNNAROptiks on Twitter, Instagram, and Facebook for the latest releases and innovations.”
[via GUNNAR Optiks]