Fishball: The World’s First 360 Smartphone Lens

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Fishball is a clip-on lens attachment that turns your iPhone into a 360° photo and video camera.

360° content is becoming more and more in demand. If you’ve experienced it, you realize it’s kind of the most encompassing video experience there is. Content is in demand, and Fishball is here to help you create it.

Fishball is lens attachment designed for iPhones that turn the standard camera into a 360° camera. It requires no charging, no cables, and no pairing. It just works. It’s easy to use and allows users to get to creating 360° content right away.

Fishball is currently funding on IndieGoGO and is at 50%  of its funding goal with 20 days remaining. Click here to support the project and claim your Fishball Lens. If you want more information, here’s some more information from their official PR:

How it works: Fishball clips directly over your iPhone via a secure locking mechanism. From there, a proprietary, patent-pending system of fisheye lenses and mirrors enables your phone’s native camera to capture in true 360 degrees. The user simply launches the free Fishball App to begin recording photos and videos as usual.

Says founder Yuriy Pryadko, “The hassle and price of standalone 360° cameras are big barriers to this extremely beneficial technology. We realized we could harness the power of our incredible iPhone cameras and create the simplest, most accessible solution out there using optics, rather than electronics… 360° content is the ultimate way to relive a memory, whether the moment is yours or from someone you love.”

Why it matters: Unlike other 360° cameras in the market, Fishball is simply an attachment that utilizes your phone’s existing capabilities, without requiring electronics. This allows the user to begin shooting 360° right away with no complicated setup, charging batteries, bluetooth pairing, or installing memory cards, at an affordable cost.

How to buy: The campaign runs until Dec 20, offering early-adopter discounts up to 70% off future retail prices. Users can pre-order for $49, with limited “Early Bird” units available for $39. Fishball ships June of 2018.

About Fishball: Fishball Inc. was founded by three UC Berkeley Haas MBA’s, including ex-Netflix and Facebook, a decorated combat veteran: Yuriy Pryadko, Sora Elcan, and Tony Sgroi.

[via Fishball]

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