California Police Departments use Virtual Reality to Recruit with ‘The Rook’

With police departments around the country facing one of the lowest recruitment numbers on record, a California police department has harnessed the power of Virtual Reality (VR) to meet its recruiting goals. Dubbed ‘The Rook’, the three-part immersive series gives viewers a chance to live life as a police recruit, and then rookie in an epic, adrenaline-inducing journey through boot camp, motorcycle training, K-9 handling, SWAT hostage rescue, and even an aerial patrol across Los Angeles as a member of the El Segundo Police Department.

Produced by Holor Media, Inc., a cutting-edge VR company based in Hollywood spearheaded by former Disney, Pixar, and ILM executives, The Rook was shot with realism and authenticity in mind. Director Brian L. Tan “BLT” believes the series could be a recruiting game changer: “Unlike most 360 videos which are passive, fly-on-the-wall experiences, The Rook was filmed from a first person point-of-view, giving viewers unprecedented interactivity and engagement close to the real thing.” Since the release of the video a few days prior, it has garnered thousands of views so far and the department hopes it will reach its goal of bringing more officers into the fold. “If potential recruits enjoy the experience of being an officer in VR, we challenge them to apply for and experience the real thing”, says Sgt. Ed Villareal, a 20 year veteran and the head of recruiting and training “Virtual reality is fantastic and all, but reality-reality itself can’t be beat.”

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