Assassin’s Creed Movie Partnership: Do you have Warrior DNA?
In one of the weirdest, yet easily the most brilliant, promotional partnerships the Assassin’s Creed Movie teams up with Family Tree DNA
In Assassin’s Creed you search for answers from the past by reliving the experiences of your ancestors by accessing their memories stored in your DNA. The Assassin’s Creed Movie will also build on the concept, so this partnership with Family Tree DNA is utter brilliance! I say the “Warrior DNA” would have been better called “Assassin DNA” but I guess from a PR standpoint trying to sell people on assassin affiliation is probably not the best idea. But if you want to see if you really would have been a great warrior or just a physically willing and capable person instead of the desk jockey I- you are now here is your chance. You can unlock your own genetic memories with the Assassin’s Creed DNA Bundle from Family Tree DNA!
If that’s not enough, there’s also a no purchase necessary sweepstakes for an Assassin’s Creed Las Vegas Adventure! I’m hoping it means I get to pull a heist, but somehow I know that’s not part of the package. Check out the full information about the bundle/promo below:
As fans anxiously await the December theatrical release of “Assassin’s Creed” (based on the video game franchise), a cool partnership between 20th Century Fox and Family Tree DNA is giving you the chance to uncover the mysteries of your past like its main character Callum Lynch – and find out if you have warrior DNA in your blood!
Located on the X Chromosome, there’s a certain gene (dubbed the ‘Warrior Gene’) that research suggests causes more warrior-like qualities in those individuals.
Through the the Assassin’s Creed DNA Bundle
– you can get this exclusive ‘Warrior Gene’ DNA test to reveal whether you’re a carrier (available for a limited time through Dec. 31st). With a simple cheek swab, you’ll also learn about ancestral matches and geographic connections around the globe going back five generations, and a one month subscription to FindMyPast, an online geneology service.
Plus, with no purchase necessary, enter for the chance to win an action-packed Assassin’s Creed adventure in Las Vegas! Embrace your inner Callum Lynch with a series of high-octane activities including a master parkour class, nighttime zip lining and an unforgettable sky jump from the tallest tower in the city.
For more details, to purchase the Warrior DNA test kit, and to enter to win, visit:
[via Orca PR]